Case Study of PR Campaign for Solight Design
About Solight Design: Founded by Alice Chun, Solight Design makes origami styled solar lanterns that are used for indoor and outdoor lighting. The purpose of the lanterns was to offer a clean alternative lighting option for those without access to electricity. Alice was impressed to create them when she saw a family using kerosene for light. Over 600K of them have donated for humanitarian causes around the world. Alice’s lanterns caught the attention of former Secretary of State Hillary Clinton, which led to her appearing in Hillary’s “Book of Gutsy Women” and its Apple TV series “Gutsy.”
PR Objectives: I was brought in by the Milo Agency, following a stalling of PR placements. My job was to get the media back rolling and also get more pickups in the outdoor and sustainability space.
Results: The campaign reached 4 million in impressions.
Duration: 125 hours worked.
Media Placements:
- Green Matters (audience size: 937K)
- Newsbreak (audience size 18.8M) *Note: this was a syndication of the Green Matters interview.
- Gear Junkie (audience size 2.5M)
- EY Change Happens Podcast (audience size 6M)
- Getting Ecological (audience size 3.3K)
- Candid Conversations with KCrush (audience size 2.5K)
- Canvas Rebel (audience size 243.5K)
Case Study of PR Campaign for Ben Jacoby
About Ben Jacoby: Ben Jacoby is the owner of an emergency locksmith business. Outside of his professional work, he has spent time backpacking through Australia, training in the Shaolin Temple and annually he attends Burning Man with his expat camp.
PR Objectives: Ben Jacoby wanted to build a personal brand around his thrill seeking lifestyle and a world record he set on spring-loaded stilts.
Results: The campaign reached 8.9 million in impressions.
Duration: 241 hours worked.
Media Placements:
- Gear Junkie (audience size: 2.5M)
- EuroNews (audience size 39.3M)
- Guide Doc TV (audience size 85.5K)
- Ripley’s Believe It or Not Annual Book (audience size 3M) *Note: this is print only, so there is no direct link.
- Film Daily (audience size 86.2K)
*Note: I also set up an interview with ABC Denver, but the client could not be reached.
Case Study of PR Campaign for Sylvia Baffour
About Sylvia Baffour: Sylvia is a motivational speaker and executive coach who specializes in EI (emotional intelligence). Using EI strategies, she helps companies improve their workplace culture. Sylvia has delivered keynotes and workshops for organizations such as: Capital One, The World Bank, Wells Fargo, The US Department of Defense, Whirlpool, Nationwide and SAP. She has made Hubspot’s list of Best Female Motivational Speakers three consecutive years.
PR Objectives: When Sylvia hired me her media presence was mostly just podcasts. The goal was to beef up her media coverage, mainly with online publications and also some more podcasts.
Results: The campaign reached 1 million in impressions.
Duration: 336 hours worked.
Media Placements:
- Biz Journals (audience size: 8.7 million)
- HR Daily Advisor (audience size 76.5K )
- Lead Dev (audience size 133K)
- Work Life (audience size 115K)
- FinTech Times (audience size 215K)
- Brite Vibe podcast (audience size top 0.5%)
- Canvas Rebel (audience size 243.5K)
- Bold Journey (audience size 126K)
- Label Free podcast (audience size top 1%)
- Human Capital Innovators (audience size 19.3K)
- Not Your Mama’s podcast (audience size top 5%)
- Amplify Your Potential Podcast with Dr. Aasiyah Ghazi
- Dawnversations Podcast Interview (audience size top 2%)
- Built Not Born Podcast interview (audience size top 5%) *Note: this interview has been recorded, but yet released.
- SwagHer Magazine interview (audience size 320K) *Note: interview completed, waiting for publish date.
Case Study of PR Campaign for Pronghorn
About Pronghorn: Pronghorn is a Black women led business with the sole purpose of building Black representation in the spirits community. Two of the three founders are Black women: Dia Simms (CEO of Lobos 1707, ex-president of Combs Enterprises) and Erin Harris (CMO of Lobos 1707, ex-GM and SVP of the Blue Flame Agency). Pronghorn plans on bringing $2.4 billion in economic impact to the Black community within 10-years. Pronghorn will reach its goal by using a two prong approach: 1. they will be investing in Black owned spirit brands and providing industry leading knowledge and access 2. They will be providing internships, job placements, apprenticeships and mentorships.
PR Objectives: Pronghorn hired the PR agency I was working for at the time (Clout PR), to handle their PR relaunch. Their previous agency only got them one real media hit with Digiday (audience size 406.3K), so the goal was to do more than that and land top quality media placements. I was the lead on their pitching efforts and press kit mail campaign.
Results: The campaign reached 31.8 million in impressions.
Duration: About 150 hours
Media Placements:
- Forbes (audience size: 156M)
- The Hustle (audience size 2M)
- The Whiskey Wash (audience size 307.4K)
- AM New York (audience size 959.3K)
- No Pixs After Dark Podcast (audience size top 3%)
- The Quintessential Gentleman (audience size 14.4K)
Cwamne PR 