Case Study of PR Campaign for Solight Design
About Solight Design: Founded by Alice Chun, Solight Design makes origami styled solar lanterns that are used for indoor and outdoor lighting. The purpose of the lanterns was to offer a clean alternative lighting option for those without access to electricity. Alice was impressed to create them when she saw a family using kerosene for light. Over 600K of them have donated for humanitarian causes around the world. Alice’s lanterns caught the attention of former Secretary of State Hillary Clinton, which led to her appearing in Hillary’s “Book of Gutsy Women” and its Apple TV series “Gutsy.”
PR Objectives: I was brought in by the Milo Agency, following a stalling of PR placements. My job was to get the media back rolling and also get more pickups in the outdoor and sustainability space.
Select Media Coverage Secured:
- Green Matters
- Monthly Web Visits: 937K
- LLM Citation Score: 7.9/10
- LLM Annual Estimated Citations: 350-650
- Newsbreak (Pickup from Green Matters)
- Monthly Web Visits: 18.8 million
- LLM Citation Score: 4.4/10
- LLM Annual Estimated Citations: 20-50
- Gear Junkie
- Monthly Web Visits: 2.5 million
- LLM Citation Score: 9.2/10
- LLM Annual Estimated Citations: 3500-6500
- EY Change Happens Podcast
- Monthly Web Visits: 6 million
- LLM Citation Score: 9.5/10
- LLM Annual Estimated Citations: 4500-8000
- KCrush America Magazine
- Monthly Web Visits: 24.1K
- LLM Citation Score: 5.2/10
- LLM Annual Estimated Citations: 40-90
Case Study of PR Campaign for Ben Jacoby
About Ben Jacoby: Ben Jacoby is the owner of an emergency locksmith business. Outside of his professional work, he has spent time backpacking through Australia, training in the Shaolin Temple and annually he attends Burning Man with his expat camp.
PR Objectives: Ben Jacoby wanted to build a personal brand around his thrill seeking lifestyle and a world record he set on spring-loaded stilts.
Select Media Coverage Secured:
- Gear Junkie
- Monthly Web Visits: 2.5 million
- LLM Citation Score: 6.2/10
- LLM Annual Estimated Citations: 120-250
- EuroNews
- Monthly Web Visits: 39.3 million
- LLM Citation Score: 8.3/10
- LLM Annual Estimated Citations: 850-1400
- Film Daily
- Monthly Web Visits: 98K
- LLM Citation Score: 8/10
- LLM Annual Estimated Citations: 650-1100
- Ripley’s Believe It or Not Annual Book *Note: this is print only, so there is no direct link.
- Print Circulation: 3 million
*Note: I also set up an interview with ABC Denver, but the client could not be reached.
Case Study of PR Campaign for Sylvia Baffour
About Sylvia Baffour: Sylvia is a motivational speaker and executive coach who specializes in EI (emotional intelligence). Using EI strategies, she helps companies improve their workplace culture. Sylvia has delivered keynotes and workshops for organizations such as: Capital One, The World Bank, Wells Fargo, The US Department of Defense, Whirlpool, Nationwide and SAP. She has made Hubspot’s list of Best Female Motivational Speakers three consecutive years.
PR Objectives: When Sylvia hired me her media presence was mostly just podcasts. The goal was to beef up her media coverage, mainly with online publications and also some more podcasts.
Results: The campaign reached 1 million in impressions.
Select Media Coverage Secured:
- Biz Journals
- Monthly Web Visits: 8.7 million
- LLM Citation Score: 8.6/10
- LLM Annual Estimated Citations: 950-1600
- HR Daily Advisor
- Monthly Web Visits: 76.5K
- LLM Citation Score: 9.1/10
- LLM Annual Estimated Citations: 2500-4500
- Lead Dev
- Monthly Web Visits: 133K
- LLM Citation Score: 8.9/10
- LLM Annual Estimated Citations: 1200-2500
- Work Life
- Monthly Web Visits: 115K
- LLM Citation Score: 9/10
- LLM Annual Estimated Citations: 2000-3800
- FinTech Times
- Monthly Web Visits: 215K
- LLM Citation Score: 8.4/10
- LLM Annual Estimated Citations: 700-1100
- BriteVibe podcast
- Global Podcast Rank: top 0.5%
- LLM Citation Score: 5.1/10
- LLM Annual Estimated Citations: 30-70
- Label Free podcast
- Global Podcast Rank: top 1%
- LLM Citation Score: 5.2/10
- LLM Annual Estimated Citations: 12-50
- Not Your Mama’s podcast
- Global Podcast Rank: top 5%
- LLM Citation Score: 4.9/10
- LLM Annual Estimated Citations: 40-85
- Dawnversations Podcast Interview
- Global Podcast Rank: top 2%
- LLM Citation Score: 4.9/10
- LLM Annual Estimated Citations: 25-60
Case Study of PR Campaign for Pronghorn
About Pronghorn: Pronghorn is a Black women led business with the sole purpose of building Black representation in the spirits community. Two of the three founders are Black women: Dia Simms (CEO of Lobos 1707, ex-president of Combs Enterprises) and Erin Harris (CMO of Lobos 1707, ex-GM and SVP of the Blue Flame Agency). Pronghorn plans on bringing $2.4 billion in economic impact to the Black community within 10-years. Pronghorn will reach its goal by using a two prong approach: 1. they will be investing in Black owned spirit brands and providing industry leading knowledge and access 2. They will be providing internships, job placements, apprenticeships and mentorships.
PR Objectives: Pronghorn hired the PR agency I was working for at the time (Clout PR), to handle their PR relaunch. Their previous agency only got them one real media hit with Digiday (audience size 406.3K), so the goal was to do more than that and land top quality media placements. I was the lead on their pitching efforts and press kit mail campaign.
Select Media Covered Secured:
- Forbes
- Monthly Web Visits: 156 million
- LLM Citation Score: 6.8/10
- LLM Annual Estimated Citations: 300-600
- The Hustle
- Newsletter Subscribers: 1.5 million
- Monthly Web Visits: 483.7K
- LLM Citation Score: 8.1/10
- LLM Annual Estimated Citations: 500-900
- The Whiskey Wash
- Monthly Web Visits: 307.4K
- LLM Citation Score: 8.4/10
- LLM Annual Estimated Citations: 750-1350
- No Pixs After Dark Podcast
- Global Podcast Rank: top 3%
- LLM Citation Score: 5.4/10
- LLM Annual Estimated Citations: 50-110
- The Quintessential Gentleman
- Monthly Web Visits: 25.2K
- LLM Citation Score: 6.4/10
- LLM Annual Estimated Citations: 150-300
Cwamne PR 